Posted by Scott DuBose on Tuesday, October 5, 2010,
Redfin.com just released a report showing listings photographed with a DSLR/pro photographer:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
- Stay on the market an average of 10 days longer across all price tiers. (?)
See the article here, and a discussion of the data on the Wall Street Journal here.
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Posted by Scott DuBose on Monday, April 19, 2010,
Best home-selling ideas
Number 19: Hire a professional photographer to shoot the place once you've staged it. High-quality photos will get your listing noticed online, which is where most homebuyers start their search these days. (According to money.cnn.com) Continue reading ...
Posted by Scott DuBose on Monday, October 12, 2009,
Here is an interesting study by VHT.com, a company in the Chicago area, which suggests that professional photography provides several advantages over properties being marketed without professional photography:
- Home with professional photography are perceived to be worth 12.9% more- Home with professional photography are 3X times more likely to sell within the standard listing period- Respondents were 7X more likely to visit a home with professional photography 
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Posted by Scott DuBose on Sunday, October 4, 2009,
A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no deal. With an estimated 80% of home buyers starting their search on the Internet, photos are to home sales today what curb appeal used to be: the place where first impressions are made.According to a National Assn. of Realtors survey of the Web features that buyers found "very useful," 83% mentioned photos, 81% liked detailed property information and 60% named virtual tours. Every d... |
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Posted by Scott DuBose on Sunday, October 4, 2009,
VANCOUVER
— Photographer Russ Heinl is known for his aerial work on five films and 11 glossy
picture books, including the popular Over Canada:
An Aerial Adventure. But these days, he says, he's busy in the helicopter
taking bird's-eye photos of sumptuous real estate.
In the past three months, the Vancouver Island-based photographer
has shot about a dozen houses priced from $7-million to $28-million, all in British Columbia.
"Business is going crazy," Mr. Heinl says of his real-estate
phot...
