Showing Tag: "professional photography" (Show all posts)

Perceived Property Value Increases with Quality Images

Posted by Scott DuBose on Monday, October 12, 2009,
Here is an interesting study by VHT.com, a company in the Chicago area, which suggests that professional photography provides several advantages over properties being marketed without professional photography:

- Home with professional photography are perceived to be worth 12.9% more
- Home with professional photography are 3X times more likely to sell within the standard listing period
- Respondents were 7X more likely to visit a home with professional photography

 


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The Pix That Get the Clicks

Posted by Scott DuBose on Sunday, October 4, 2009,

A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no deal.

With an estimated 80% of home buyers starting their search on the Internet, photos are to home sales today what curb appeal used to be: the place where first impressions are made.

According to a National Assn. of Realtors survey of the Web features that buyers found "very useful," 83% mentioned photos, 81% liked detailed property information and 60% named virtual tours.

Every d...
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For the Money Shot, Hire a Pro

Posted by Scott DuBose on Sunday, October 4, 2009,

VANCOUVER — Photographer Russ Heinl is known for his aerial work on five films and 11 glossy picture books, including the popular Over Canada: An Aerial Adventure. But these days, he says, he's busy in the helicopter taking bird's-eye photos of sumptuous real estate.

In the past three months, the Vancouver Island-based photographer has shot about a dozen houses priced from $7-million to $28-million, all in British Columbia.

"Business is going crazy," Mr. Heinl says of his real-estate phot...


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